
About me
Abhinav Singh Tomar
Product designer, researcher and writer
Product designer with an M.Des from IIT Roorkee and five years across digital finance, migration services, B2B, D2C and e-commerce. I pair hands-on design with structured research: usability testing, the HEART framework, human factors and ergonomics. I work best in cross-functional teams, where design decisions are defended with evidence.
Strong points
- +28%measured usability on Pravasi Money’s live application flow
- £25,000+funding secured with my UI prototypes and pitch decks
- 100+participants in a safety-critical ergonomics study for Dräger UK
- 15+clients across e-commerce, finance, events and consumer brands
- 0 → 1an enterprise B2B learning platform, from research to UI
- IEA 2024peer-reviewed paper (Springer) and a Neuroscience 2025 poster
Experience
- UX Researcher · Experience Lab, DoD, IIT DelhiUsability testing and ergonomic assessment of an SCBA safety system for Dräger UK.
- UX & Visual Design Consultant · India Migration NowPravasi Money’s eligibility flow, TMC’s B2B learning platform, and the UKVI campaign for Chalo Network.
- Independent UX & Visual Design ConsultantDesign systems and journeys for Bags by Draupadi, Summentor Pro and more.
- Executive Graphic Designer (UX) · LenskartUX and UI for the contact lens store and the Aqualens website.
Education
- M.Des, Industrial Design · IIT Roorkee
- B.Des, Fashion Communication · NIFT Gandhinagar
Toolkit
Figma · Adobe Illustrator, Photoshop, InDesign, After Effects · Miro · Notion · SPSS · Rive
About me · continued
Beyond the day job
Projects
- A roadmap to rejuvenate the handicrafts of TripuraNABARD · Aug – Sept 2024
- Ergonomic analysis of weaving clustersRoorkee and Chanderi · Jan – Jun 2024
- UX/UI lead, Sangram design teamInstitute Sports Council, IIT Roorkee · Feb – Mar 2024
- Public art for Danya Bazaar, UttarakhandUttarakhand Tourism Development Board and IIT Roorkee Development Foundation · Oct 2023 – Jan 2024
- Achievement graphics for DIC and the Department of DesignIIT Roorkee · Jul 2023
- Craft documentation: Patan ka PatolaNIFT Gandhinagar · Aug 2017 – May 2018
Internships
- UX/UI and Graphic Design Intern · Chalo NetworkJun – Jul 2024
- UI/UX and Graphic Intern · VertiverJan – Apr 2019
- Communication Intern · Multimedia CommunicationJun – Jul 2018
Awards and recognition
- Runner-upUNLOCK design challenge, Dept. of Design and Manufacturing, IISc Bengaluru, Feb 2024
- SfN 2025research poster at Neuroscience 2025, San Diego (session LBP026)
- Top 20%of my M.Des graduating class at IIT Roorkee
- Top 950of 2.5 lakh+ entries, Blooming Kalakar 2021 poetry competition
Certificates
- Human–Computer Interaction (HCI)Interaction Design Foundation
- Creative Writing, Modules 1 and 2British Council
Areas of interest
Wider toolkit
Figma, Adobe XD, InVision · Illustrator, Photoshop, InDesign, Animate, After Effects, CorelDRAW · Blender, 3ds Max, AutoCAD · Miro, Notion, SPSS, Rive


































